Looking Through Lenses

It’s funny how wildly different interests of mine sometimes coalesce. A workshop I deliver on Influencing, a marketing seminar I am in, and a podcast I listen to on longevity and health-span intersected.


In our lives, work and personal, we attempt to influence others. We could be marketing something. We could be discussing our proposal to a board of directors.  We could be trying to bring about a change of opinion on a subject with friends.


Our frustration comes from applying our frame of reference, our knowledge and our beliefs, onto the other person.  Seth Godin in The Marketing Seminar pointed this out clearly, “They do not know what you know. They do not believe what you believe.”  We have to do more than acknowledge that, we must understand their frame of reference.


We cannot do this though imagination–I think that she believes…I know he must have learned…  If we do this, we often cause ourselves unnecessary stress and worry.  Peter Attia mentioned several of his favorite quotes in a podcast late last year.  One was from Seneca the Younger, “We suffer more in imagination than in reality”.


This resonates with me on many levels, but for this discussion it illustrates that we cannot imagine what someone knows or thinks, if we do we are often wrong or spin our wheels with unproductive “what-ifs”.  Instead, we should spend time talking with them.  Asking open ended questions, listening and confirming what was heard.


We should seek to understand others before asking them to understand us.  We must look though thier lenses not our own.


Seth Godin is a thinker, marketer, impresario, and someone who will help you challenge your self.  I read his daily Posts as an email feed.  I am reading his books.  I am currently participating in his 6th online workshop..The Marketing Seminar.  A common theme through out is to put your work out there. Not sloppy work, but  don’t fear or waiting on perfection paralyze yourself in to inactivity.  in other places he writes about blogging. Create, write, publish, even if it is just 1 person who reads it, it worth it.

I am tossing the fears aside.  Fear of no readership, fear of not having something of value to say, fear of running out of things to say. I publish, not just for others, for myself.  …to learn …to try …to fail.

And …to achieve.

In addition to Seth, others have suggested starting a blog.  Most recently Kim Schlossberg, a long time friend, and Sheila Goldgrab, a cohort in The Marketing Seminar. There have been many others as well.  Thank you, everyone, for the push.

My goal is to write something weekly that is short but interesting. My topics, for now,  will be drawn from my work and interests: Project Planning, Time Management, Ideas from and generated by podcasts I listen to.

Like my new website, this will be a constant work-in-progress.  I am learning as I go and self-teaching as much as possible.  Pardon the dust.